An e-commerce operation must be defined before visual design begins. Otherwise the store may look complete while orders, inventory and customer service still require constant manual intervention.
Product and variant structure
Color, size, measurement and bundle options should be modeled from the start. Decide whether inventory is tracked at product level or separately for every variant because this affects all integrations.
Payments and pricing
Clarify card payments, bank transfer, installments and promotion rules. Decide whether prices include tax, how previous prices are displayed and under which conditions coupons apply.
Shipping and delivery
Plan dimensional-weight rules, free-shipping thresholds, regional delivery and multiple carrier options. Realistic delivery estimates are essential for both conversion and satisfaction.
Returns and communication
Return requests, status notifications, email or SMS messages and support channels should be designed as part of the order flow. Customers should always know what happens next.
Integrations and reporting
Define which data moves between accounting, marketplaces, ERP, carriers and advertising platforms. The admin panel should provide decision-ready profitability, conversion and product-performance reports.